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Day-to-day life involves risk.

Even though the risks are often slight, they are there - but many of us assume we're protected by an invisible bubble. ‘It' won't happen to us. Sadly that isn't the case. Crime statistics issued by the Home Office* revealed that violent crime represented just over a fifth of all British Crime Survey incidents in 2007/8. Violence against the person accounted for 19 per cent of police recorded crime. Weapons were used in a quarter of violent crimes.

Whether a ‘manbag', the latest ‘must have' or an M&S special, most contain a treasure trove for would-be muggers: they're likely to get a wallet or purse, a mobile, an MP3 player, car and house keys - if not an iPod, a BlackBerry and a portable PlayStation. A bag might contain valuable possessions - or may even be a valuable possession in its own right - but is it worth getting hurt, or possibly worse, by clinging on to it rather than giving it up if assaulted? Personal Emergency Assistance from Protectyourbubble.com makes it easier to let go and walk away safe.

For as little as £5 a month, consumers can get cover for their possessions and a service that will get them a taxi home, cancel their plastic cards and mobile phone, send a message to family or friends, and sort out a locksmith to meet them at their home so they can get in and on with their lives. If disaster strikes, all they have to do is call an easy to remember free phone number - 08000 SOS SOS (767 767) - and the team will do the rest.

And for every cover sold Protectyourbubble.com will donate £1 to the Suzy Lamplugh Trust, the leading charity for personal safety.

Chief Executive of Suzy Lamplugh Trust, Steven Gauge, says: "Clearly we're delighted to receive donations, and in considering buying cover from Protectyourbubble.com people are obviously considering the risks to their personal safety and thinking about how to avoid violence and aggression. We always advise that people give up their bag rather than put up a fight: throw it as far away from the attacker as possible to distract them and give the victim time to get away. With the knowledge that Protectyourbubble.com will replace the majority of items lost, hopefully more people will listen to our advice: let go and walk away safe."

Protectyourbubble.com is a new service that provides insurance cover which looks after individual lifestyles. It offers a whole range of insurance products that help individuals get on with their life, safe in the knowledge that if something happens, they have the cover and support they need be it a personal or home emergency to their car or holiday. And in helping individuals, it also helps others. For every policy sold, it donates £1 to one of its chosen charities including the Suzy Lamplugh Trust, Missing People, Aspire, the National Holiday Fund, and the Child Poverty Action Group.

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Protectyourbubble.com is a new online insurance provider trying to make personal insurance simple, easy and uncomplicated - from buying a policy to making a claim. It currently offers Personal Emergency Assistance, Home Emergency cover, Car, Travel and Home insurance.

Protectyourbubble.com is committed to having a positive impact on the wider community. From every policy sold or renewed, Protectyourbubble.com donates £1 to one of its chosen charities.

www.protectyourbubble.com

The Suzy Lamplugh Trust, a registered charity, is the leading charity for personal safety. The Trust works to raise awareness of the importance of personal safety in order to help people to avoid violence and aggression and live safer, more confident lives.

The Trust works alongside government, the police, the educational establishment, public bodies and the business sector to encourage safety wherever people may be at risk - in the home, at work, in public and in schools and colleges, on public transport and when travelling at home or abroad.

www.suzylamplugh.org