Best Smartwatches in 2025

Smartwatches used to be pretty basic, now they're wrist-based powerhouses helping us stay fit, connected, and occasionally reminding us that we’ve been sitting for five hours straight. Whether you’re a fitness fanatic, a fashion lover, an Android evangelist or just after something cheap and cheerful, we’re here to help!

Here’s our pick of the best smartwatches in 2025, tailored to suit every wrist and lifestyle, plus some tips on where to snag the best deals in the UK.

Best Women’s Smartwatch

Apple Watch Series 10 (42mm)

Apple’s latest smartwatch is slimmer, smarter, and more versatile than ever. The 42mm Apple Watch Series 10 blends sleek design with powerhouse features, whether you’re tracking sleep, exercise or replying to messages.

With cycle tracking, mindfulness features, and the same chip as the larger 46mm model, this one’s arguably the best smartwatch for those who want performance and polish.

Pros: Lightweight, compact, stylish, full Apple ecosystem support.
Cons: Still pricey, still square.
UK Price: From £349

Best Men’s Smartwatch

Samsung Galaxy Watch 7

If you’re searching for a good-looking Samsung smartwatch with a lot of features, the Galaxy Watch 7 is top tier. With Wear OS 5, and a sharp 1.5-inch display, it does the business whether you’re taking calls or ignoring them. It’s a great smartwatch for casual wearers and tech enthusiasts alike.

Pros: Classic design, great for Android users, durable build.
Cons: Battery life isn’t mind-blowing.
UK Price: From £289

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Best Women’s Workout Watch

Garmin Venu 3S

Compact and endlessly capable, the Venu 3S is rated by many as the best Garmin watches for ladies in 2025. It tracks everything from heart rate to sleep stages and even suggests workouts like a mini PT on your wrist.

The AMOLED screen is a treat, and the 10-day battery life means you’re not constantly charging it between workout sessions. If you’re looking for the best fitness watch for women, this is the frontrunner.

Pros: Lightweight, feature-packed, strong fitness tracking.
Cons: Interface could be sleeker.
UK Price: From £299.99

Best Men’s Workout Watch

Garmin Forerunner 965

Whether you’re training for a marathon or running for the bus, the Forerunner 965 is the Garmin running watch to beat when it comes to features and tracking accuracy. This thing has more sensors than a Bond villain’s lair and GPS accuracy that puts Google Maps to shame.

It’s built for serious athletes but still stylish enough to wear throughout the day in any situation.

We reckon it’s currently the best fitness watch for runners and for exercise, worth consideration if you're looking to splash out and are serious about upping your game.

Pros: Incredible GPS, battery that lasts forever, metrics galore.
Cons: Very, very expensive.
UK Price: From £499.99

Best Smartwatch for iPhone Users

Apple Watch Ultra 2

If you live in the Apple ecosystem and like your gadgets a little extra, the Ultra 2 is the best Apple Watch bar none (although, it’s bigger than both versions of the Apple Watch Series 10, which could be a better option for those with slimmer wrists). Built to last, it’s great for outdoor adventurers, scuba divers, or anyone looking for the best of the best.

It’s worth mentioning that we chose the Samsung Galaxy Watch 7 as the best men’s smartwatch, but that’s partly because of the value for money you get with the Android option.

Looking purely at quality and features - if money is no object, the Apple Watch Ultra 2 is the best smartwatch on the market.

Pros: Rugged build, dual-frequency GPS, bright display.
Cons: Bigger than most wrists. Absolutely eye-watering price tag.
UK Price: From £779 (yikes!)

Best Smartwatch for Android Users

Google Pixel Watch 3

Google Pixel watches are finally living up to their promise with the latest iteration. With tight Fitbit integration, a bright OLED screen, and native Google Assistant support, this is the best smartwatch for Android lovers who want something stylish and feature-laden.

The Samsung Galaxy Watch 7 runs the Pixel Watch 3 close for overall quality and features, but for committed Android users, the Google option dovetails best with many non-Samsung devices.

Pros: Seamless Android integration, Fitbit fitness tracking.
Cons: Battery life is still “meh.”
UK Price: From £349

Best Affordable Apple Watch

Apple Watch SE (2024 Edition)

If you want to get into the Apple Watch club without taking out a small loan, the SE remains your best bet. It skips some fancy features, including some health tracking capabilities, but it’s still a great option for those hunting for the best cheap Apple Watch.

Pros: Affordable, fast chip, iOS integration.
Cons: No always-on display. Limited health tracking features.
UK Price: From £219

Best Cheap Smartwatch

Huawei Band 10

If you’re after a cheap smartwatch, the Huawei Band 10 is a standout option. It’s got a bright AMOLED display, 100+ workout modes, stress and sleep tracking, and even blood oxygen monitoring which can help detect signs of sleep apnea (albeit without the precision of more expensive devices), so this little number punches well above its weight in both looks and features. Probably the best in the category of affordable smartwatches.

Pros: Sleek design, excellent value, strong battery life (up to 14 days!)
Cons: Limited app support, not ideal for serious athletes
UK Price: From £49.99

Where to get the best cheap deals on smartwatches

There are always deals available on smartwatches, so keep your eyes on price-comparison sites like hotukdeals, PriceSpy, or mainstream retailers like Amazon, AO, Argos, and John Lewis to bag the biggest discounts.***

Time to find your perfect smartwatch. Best of luck! 😎⌚

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Prices are reflective of research conducted at the time of writing and are subject to change (as of [15.04.25]).

* Underwriter Assurant General Insurance Limited. Gadget age restrictions, T&Cs and excesses apply. Customer UK 18+.
** Trustpilot Score 4.4, 22,003 total reviews as of 9th April 2025.
*** We do not earn any commission from sites or links within this article. Our reviews and advice are based wholly on impartial desk research.